What does joy taste like? Is there a way, to create that feeling in a cup? I think that that has been the goal of Ben and Jerry ever since they first opened up a shop in an old gas station back in 1978. That goal has created many different flavors of “joy”, some being received better than others. Now that the famous ice cream brand has set up shop at a factory in Waterbury VT, they offer tours of and insights into how that joy was made.