What does joy taste like? Is there a way, to create that feeling in a cup? I think that that has been the goal of Ben and Jerry ever since they first opened up a shop in an old gas station back in 1978. That goal has created many different flavors of “joy”, some being received better than others. Now that the famous ice cream brand has set up shop at a factory in Waterbury VT, they offer tours of and insights into how that joy was made.
But what happens to those flavors that don’t do so well? Do they get forgotten about and lost in the annuls of time? The answer is NO! At Ben and Jerry’s, a flavor graveyard is set up to honor those long forgotten morsels of joy. Hidden a short walk away from the factory, lies a small plot dedicated to these forgotten heroes. As I browsed through the gravestones, I (comically) found myself saddened by not having tried some of these. I understand a flavor has to sell, but a part of me wishes Ben and Jerry could make every flavor they could think of, and sell them here for all of time. The two that particularly piqued my interest were Wavy Gravy and That’s My Jam. In perfect Ben and Jerry’s fashion, each gravestone has a cleaver epitaph. Leave it to them to find humor in all things.
While you’re at the factory, it’s almost sacrilegious to not at least have one scoop. They have a scoop shop available, though the line may be a little long. While you wait, a psychedelic atmosphere will take up your time, begging your imagination to let loose into a feeling of relaxation. My favorite part about the factory though, is they offer free Level 2 charging. You just can’t beat that.
Closest Supercharger Berlin VT 14 mi
199 Paine Turnpike N, Berlin, VT 05602
Ben and Jerry’s Flavor Graveyard
1281 Waterbury-Stowe Road, VT-100, Waterbury, VT 05676